Acuity Software

5 Web Development and Design Tips.


Every company needs attractive website development. They will also need to make it sensible. Digital marketing companies in India would do just the same for you, in a more elaborative and technical way. Before jumping to hiring a company for web development, know a few basic things.

Assess your current site

If you don’t own a website, you don't need this step. But if you do, you should assess your existing online appearance before going moving ahead.

  • The domain name- Research domain name availability so that there is visibility without confusion among customers.
  • URL- Create relatable URLs with clear subfolders. Avoid random characters or make a new site. Keep a record of these URLs so that you have the right redirects for later.
  • Content- Have well-informed and engaging content. Content on your site can vary from videos, written content, infographics, blogs, and more.

Research the CMS options

You can go for an HTML site or content management system like WordPress. Both have their pros and cons. Hire a digital marketing consultant in India to know more about these things in a better way.

Determine what you need

Have an idea of what you want for your site. If it is a simple text, image, content plan, contact info, the building process is very straightforward. But for additional functionalities, like building an e-commerce store, you will need a digital marketing consultant in Indiaknowing what you need will make it easier for the developer as well.

Choosing a web developer or designer

Once you have an idea of what you want, filter through a list of developers and designers. If you have an in-house team, then this shouldn’t be an issue. You can hire digital marketing companies in India or independent developers. It will be your decision.

Remember that whoever you hire will be responsible for your company’s website success. Whoever you hire, ask about the company’s past clients and digital marketing certification in India

Budget allocation

Time and cost are the two main things you need to ask a professional. This will need a long discussion. You will need to consult them according to your budget and website needs. It is crucial to know how much you can spend versus the time given to it.

Website development and designing are almost like a basic necessity for every business to run successfully. Invest in it as it will be worth it.

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